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Leadership Webinar Series: The Business Case for Having a Strong Personal Brand
Leadership Webinar Series

NAEM Web Seminars are an easy and cost-effective way to share a learning experience with your colleagues. With one registration you can gather your entire EHS team around a computer or projector screen to collectively participate and brainstorm ideas

The Business Case for Having a Strong Personal Brand

The Business Case for Having a Strong Personal Brand

Thursday February 9, 2017
1:00 -2:00 p.m. (ET)

Download this webinar!

Cost: FREE to Members, $49 for non-members

There is a strong, growing correlation between having a strong personal brand and the ability to gain greater influence as a business leader. Today's most successful corporate leaders know that their personal brand is a reflection and extension of their leadership style.

Engagement and Growth Consultant Tareaz Pegues will offer steps for leveraging your personal and professional experiences to build a brand that is impactful, authentic and purposeful. Tareaz also will demonstrate the importance of articulating brand value and aligning brand attributes with business objectives.

As a part of the new Leadership webinar series, participants can expect to learn:

  • The building blocks of curating a personal brand that goes well beyond social media profiles.
  • How to use your personal brand to advocate for yourself.
  • How a personal brand connects with business goals.


  • Tareaz Pegues, Senior Corporate Communications Writer and Growth & Engagement Consultant; Pegues Branding Group LLC

Speaker Biography

Tareaz Pegues

Tareaz Pegues

Leveraging sales and marketing experience gained while working in performance-driven roles at UBS Financial Services, SC Johnson and The Miami Herald, Tareaz Pegues launched Pegues Branding Group, LLC in 2001 with the staunch belief that, "Every brand has a story".

She advises and coaches frontline professionals, managers and executives. Guiding her clients on a journey of self-discovery, Tareaz helps them change the behaviors, attitudes and perceptions that prevent personal and professional growth.

Additionally, Tareaz has researched and ghostwritten hundreds of white papers, newsletter articles and marketing pieces about leadership, management, recruiting and retention, creating cultures of success, corporate and personal branding, client and employee engagement.

She is also a speaker who challenges audiences to consider what makes their personal brand unique and special, and how well it is aligned with business priorities. Tareaz's signature presentation, "B-R-A-N-D for Career Growth and Leadership Success" has helped thousands of participants perfect their story, build ambassadors and grow their leadership brand.

Tareaz earned a bachelor's degree in advertising from the University of Florida. The New Orleans native is a foodie who loves experimenting in the kitchen with her family.

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