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Download the “Beyond Sustainability: Designing for Abundance” keynote presentation from NAEM's 2014 EHS Management Forum. This content is available to NAEM members only; you must be logged in as a member to view it. If you are not an NAEM member and wish to join the Association, please contact NAEM at firstname.lastname@example.org.
Beyond Sustainability: Designing for Abundance
In a world that uses design as a tool for positive impact, industry can do better than “do no harm”: it can actively improve everything with which it comes into contact. For William McDonough, the questions of resource scarcity and sustainability are questions of design. He envisions beneficial designs of products, buildings, and business practices and shows us these ideas being put to use around the world as everyday objects. Chairs, cars, and factories are being reinvented not just to sustain life on the planet but to grow it. McDonough provides an eye-opening, inspiring tour of the next industrial revolution as it unfolds and shares insights with attendees on how to take their companies from "less bad to more good."
- William McDonough, Author & Sustainability Leader; McDonough + Partners
William McDonough, FAIA, Int. FRIBA
William McDonough, FAIA, Int. FRIBA, is a widely recognized designer, sustainable growth pioneer, and business strategist. For more than four decades, he has defined the principles of the sustainability movement (through his companies: McDonough Innovation, William McDonough + Partners, andMBDC), creating its seminal buildings, products, and writings. He is currently serving as Chair of theWorld Economic Forum’s Meta-Council on the Circular Economy. McDonough is co-creator of Cradle to Cradle®, a global strategy for safe, healthy design. William McDonough is author of The Hannover Principles: Design for Sustainability(1992) and co-author of the influential Cradle to Cradle: Remaking the Way We Make Things (2002) and The Upcycle: Beyond Sustainability-Designing for Abundance (2013). McDonough has received the Presidential Award for Sustainable Development (1996), for exemplary leadership and public service; the U.S. EPA Presidential Green Chemistry Challenge Award (2003), for groundbreaking innovations in product development; and the Smithsonian’s National Design Award (2004), for outstanding achievement in environmental design. In 2009, he led the founding of the nonprofit Cradle to Cradle Products Innovation Institute to donate the Cradle to Cradle Certified™ Products Program to the public realm. In 2012, he began a collaboration with Stanford University Libraries on a “living archive” of his work and communications. Time magazine has recognized him as a “Hero for the Planet,” stating that his “utopianism is grounded in a unified philosophy that-in demonstrable and practical ways—is changing the design of the world.”
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