The National Association for Environmental Management (NAEM) is the largest professional association for corporate environment, health and safety (EHS) and sustainability decision-makers. We are dedicated to empowering our members to advance environmental stewardship, create safe and healthy workplaces, and promote global sustainability.
Print Page   |   Your Cart
NAEM Chapter - New England - Marketing Sustainability: Solutions for Driving Enhanced Product Sustai
New England Chapter Meeting: Spring 2015

The New England Chapter is NAEM’s local for EHS and sustainability leaders in the Boston area. To stay current with regulatory issues, share information with peers and learn valuable professional skills, register for an upcoming event today!

Marketing Sustainability: Solutions for Driving Enhanced Product Sustainability

Marketing Sustainability: Solutions for Driving Enhanced Product Sustainability

Wednesday May 27, 2015
7:30 a.m. - 11:30 a.m.

Location: Schneider Electric SE, Boston One Campus, 800 Federal St, Andover, MA 01810

Our customers' interest in Sustainability can be divided into three groups - those who want products that are sustainable and have defined the metrics for achieving it, those who want products that are sustainable, but don't have defined metrics and those who don't appreciate sustainability at all. Our marketing organizations look to us for the sustainability messaging that will resonate with each of these groups. We are challenged with finding this sustainability message, communicating it to our customers and backing it up with hard data. This Networking Event offers a look into the successful sustainability messages being used today and the elements that make them work. This will include talks from Schneider Electric that details their efforts to incorporate Sustainability Metrics into product marketing and Pure Strategies that reviews a Benchmarking Study of Product Sustainability Programs at various companies.

Agenda:

7:30 a.m.

Registration & Networking Breakfast

8:30 a.m.

Welcome

  • Ray Lizotte, Director, IT Environmental Stewardship Office; Schneider Electric SE
  • Johanna Jobin, Director of Corporate Responsibility; EMD Millipore
8:45 - 9:30 a.m.

Benchmarking Sustainability Programs

  • Tim Greiner, Managing Director; Pure Strategies
9:30 - 10:15 a.m.

Sustainability Metrics in Product Marketing

  • Ray Lizotte, Director, IT Environmental Stewardship Office; Schneider Electric SE
  • Wendy Torrell, Senior Research Analyst; Schneider Electric SE


10:15 - 10:30 a.m. Networking Break
10:30 - 11:30 a.m. Panel of speakers and Q&A

Thanks to our hosts, Schneider Electric SE

Questions?
Please contact Johanna Jobin, NAEM's New England Chapter President at johanna.jobin@emdmillipore.com.

Sign In


Forgot your password?

Don't have an NAEM Profile?

Join Our Community
NAEM Updates

New Program Manager Joins NAEM Staff

August 12, 2016

NAEM continues to seek new ways to add value to your membership through new conferences, new benefits and now, a new staff member! Fresh off the heels of her MBA in Sustainability Caitlin Wilson has recently joined the NAEM programs team to help us bring some innovative ideas to you in 2017. Learn a little more about what motivates her below!

New NAEM Report Outlines Key Strategies to Ensure a Successful Software Selection

July 21, 2016

The National Association for Environmental Management (NAEM) has released a new report that identifies the key strategies companies can use to optimize their selection of environmental, health and safety, and sustainability (EHS&S) software tools, the association announced today.

Copyright © 2016 NAEM. All Rights Reserved.

NAEM's Google Plus Account NAEM's Twitter Account NAEM's Facebook Account NAEM's Linkedin Account NAEM's Youtube Account

1612 K Street, NW Suite 1002
Washington, DC 20006
Phone: (202) 986-6616 or 1-800-391-NAEM
Email: programs@naem.org
Privacy Policy