The National Association for Environmental Management (NAEM) is the largest professional association for corporate environment, health and safety (EHS) and sustainability decision-makers. We are dedicated to empowering our members to advance environmental stewardship, create safe and healthy workplaces, and promote global sustainability.
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NAEM Chapter - New England - Marketing Sustainability: Solutions for Driving Enhanced Product Sustai
New England Chapter Meeting: Spring 2015

The New England Chapter is NAEM’s local for EHS and sustainability leaders in the Boston area. To stay current with regulatory issues, share information with peers and learn valuable professional skills, register for an upcoming event today!

Marketing Sustainability: Solutions for Driving Enhanced Product Sustainability

Marketing Sustainability: Solutions for Driving Enhanced Product Sustainability

Wednesday May 27, 2015
7:30 a.m. - 11:30 a.m.

Location: Schneider Electric SE, Boston One Campus, 800 Federal St, Andover, MA 01810

Our customers' interest in Sustainability can be divided into three groups - those who want products that are sustainable and have defined the metrics for achieving it, those who want products that are sustainable, but don't have defined metrics and those who don't appreciate sustainability at all. Our marketing organizations look to us for the sustainability messaging that will resonate with each of these groups. We are challenged with finding this sustainability message, communicating it to our customers and backing it up with hard data. This Networking Event offers a look into the successful sustainability messages being used today and the elements that make them work. This will include talks from Schneider Electric that details their efforts to incorporate Sustainability Metrics into product marketing and Pure Strategies that reviews a Benchmarking Study of Product Sustainability Programs at various companies.

Agenda:

7:30 a.m.

Registration & Networking Breakfast

8:30 a.m.

Welcome

  • Ray Lizotte, Director, IT Environmental Stewardship Office; Schneider Electric SE
  • Johanna Jobin, Director of Corporate Responsibility; EMD Millipore
8:45 - 9:30 a.m.

Benchmarking Sustainability Programs

  • Tim Greiner, Managing Director; Pure Strategies
9:30 - 10:15 a.m.

Sustainability Metrics in Product Marketing

  • Ray Lizotte, Director, IT Environmental Stewardship Office; Schneider Electric SE
  • Wendy Torrell, Senior Research Analyst; Schneider Electric SE


10:15 - 10:30 a.m. Networking Break
10:30 - 11:30 a.m. Panel of speakers and Q&A

Thanks to our hosts, Schneider Electric SE

Questions?
Please contact Johanna Jobin, NAEM's New England Chapter President at johanna.jobin@emdmillipore.com.

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