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Best of Forum Webinar - Social Media: Sustainability Communications Revolution or Passing Fad?
Best of the Forum Webinar: Social Media - Sustainability Communications Revolution or Passing Fad?

The Best of Forum series features encore webinar presentations of the top-rated sessions from the 2009 Annual EHS Management Forum. These interactive presentations are peer-led case studies from leading companies that represent the latest in EHS and sustainability management. If you missed the Forum, this series is an effective way to benchmark your program, ask questions, and share the Forum experience with your team.

Social Media - Sustainability Communications Revolution or Passing Fad?

Social Media - Sustainability Communications Revolution or Passing Fad?

December 15, 2009
1:00 - 2:30 p.m.
Purchase this webinar

Cost: $99 for Members, $189 for Non-Members

Is your company leveraging social media to build on its CSR, EHS & Sustainability initiatives?

Discover new opportunities to give your program an edge.

What is all the social media buzz about? This session will look at how leading companies are leveraging emerging social media tools like blogs, wikis, online communities and twitter, to compliment and build on their CSR, EHS and Sustainability communication initiatives. Attend this session and come away with an understanding of just what social media is and how it might help your organization engage stakeholders and build awareness for your EHS & Sustainability initiatives.

Featuring presentations by:

  • Deb Berman, Managing Director, Justmeans
  • Suzanne Fallender, Manager Corporate Responsibility, Intel Corporation
  • Beth Holzman, CSR Strategy & Reporting Manager, Timberland

Moderated by: Sandy Nessing, Director, Sustainability & ESH Strategy & Design, American Electric Power

Speaker Biographies:

Deb Berman
Deb Berman is the Managing Director of Justmeans. Deb helps corporate clients and non-profit organizations develop and implement their social media and communications strategies. In this role, she works with companies to develop creative ways to leverage Justmeans to promote good work, including corporate social responsibility, corporate philanthropy, sustainability and environmental initiatives.

Prior to joining Justmeans, Deb worked with companies and organizations helping them to build their capacity and develop and implement strategic growth plans. Deb is the founder of Camp Starfish, a non-profit program for emotionally disturbed children with one-to-one camper to staff ratio which she ran for eight years. Deb attended Colgate University where she received a Bachelor of Arts in Sociology and Education, Boston University, where she received an M.B.A. and Harvard University Graduate School of Education.

Suzanne Fallender
Suzanne has over 14 years of experience in the fields of corporate responsibility and corporate governance research and communications. At Intel, Suzanne manages reporting and communication of Intel’s CSR programs and performance, including publication of Intel’s annual corporate responsibility report and integration of social media tools into Intel’s CSR communications strategy.

Prior to joining Intel, Suzanne was V.P. at Institutional Shareholder Services (now RiskMetrics Group) where she managed the firm’s social investment research department. Suzanne holds an MBA from Arizona State University and a BA from Trinity College. Blog: Twitter: @sfallender.

Beth Holzman
Beth Ginsberg Holzman is Manager of CSR Strategy and Reporting at The Timberland Company. She is responsible for managing CSR strategy through internal and external stakeholder engagement, producing the company’s quarterly and bi-annual CSR reports, and integrating CSR throughout the business. Prior to working at Timberland, Ms. Holzman was Manager of Corporate Accountability Programs at Ceres, where she helped shape companies’ sustainability strategies and convened various multi-stakeholder groups within that process. Ms. Holzman has primarily worked with companies in the apparel/ footwear and consumer products sectors including Dell, Nike, Gap, Green Mountain Coffee Roasters, and Clif Bar (among others). She also managed the Facility Reporting Project, where she has advised facilities across the U.S. on reporting, community engagement, and materiality analysis.

Ms. Holzman previously worked for the Environmental Careers Organization and ICLEI- Local Governments for Sustainability. She has a B.A. in Sociology from Tufts University.

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