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NAEM Chapter - Upper Midwest - Local Networking Group Meeting
Upper Midwest Chapter Meeting: Oct. 2012

The Upper Midwest Chapter is NAEM’s local networking group for EHS and sustainability leaders in the Minneapolis area. To stay current with regulatory issues, share information with peers and learn valuable professional skills, register for an upcoming event today!

upper midwest local networking group meeting communication Managing and Communicating Change for the EHS Professional

Thursday, Oct, 4, 2012

Location: Dorsey & Whitney

Communication is key for success in the EHS profession. In this meeting we'll focus on multiple aspects of communication ranging from communication strategies to the organization, to tailoring the message to the audience, and to crafting the message.

Compliance Planning: Balancing Changing External Forces
We have multiple drivers impacting the compliance requirements for our organizations. Some are defined in law and regulations. Some are identified as important for our stakeholders. Others we chose whether or not to take on in hopes of avoiding future law, regulation or stakeholder requirements. This topic is meant to give you an approach on how to handle these external forces, communicate what needs to be done and incorporate them into your organization's compliance program. The discussion will focus current Clean Air activities in Minnesota, e.g. RICE Standards, EI Clean Air Dialog,*.

External forces:

  • Voluntary/non-regulatory efforts, e.g. EI Clean Air Dialog
  • Regulatory changes, e.g. RICE standards
  • Stakeholders (customers, shareholders, community)

*With the recent decision by the SEC to finalize the Conflict Mineral regulations, we may want to add an additional speaker to introduce this

Sustainability: Strategies for Internal and External Engagement
Changes are driving the need to cross-functional practices to compliance requirements and stakeholder expectations. A well developed message for one functional group can still fall flat with another. This discussion will focus on sustainability as a topic and some communication strategies to a broader audience.

  • Communicating across functional silos
  • Identifying and meeting stakeholders needs
  • Work in parallel with compliance programs

Improving Communication through Clear, Concise Writing
Crafting the message is the final element of our communication discussion. As professionals we can use input on how to sharpen would writing skills. In this workshop, we will cover writing principles to promote effective messaging through presentations and written communications


  • Ed Hoefs; Wenck Associates
  • Bruce Gerth, Director; Effect Partners
  • Dr. Stephen Wilber, Writing consultant, Author, and Syndicated columnist

The NAEM Upper Midwest Chapter is pleased to offer this opportunity to network with your peers. We hope to see you at the meeting!

Please contact Karen Yeadon, Upper Midwest Chapter Lead at

Thanks to our hosts Dorsey & Whitney LLP, and the Auditing Roundtable
Dorsey and Whitney LogoThe Auditing Roundtable

Speaker biographies:

Ed Hoefs

Ed Hoefs is a Principal at Wenck Associates, Inc. with over 20 years of regulatory permitting, dispersion modeling, environmental review, compliance auditing and project management experience.

Ed joined Wenck in 1995. He serves as Wenck’s Air Quality Program Manager, overseeing staffing, sales and project delivery for a group of sixteen other Air Quality specialists.

In his own Air Quality practice, Ed specializes in Energy, Renewable Energy and Non-metallic mineral processing facilities. His recent work includes permit applications for combined-cycle power plants, renewable fuel power plants such as waste-to-energy or biomass, and non-metallic mineral processing plants. Prior to joining Wenck, Ed worked for the Minnesota Pollution Control Agency (MPCA) in the Air Quality Permit Section.

Ed’s collective Air Quality projects over the years have addressed a wide variety of industries, including hot mix asphalt plants, asphalt shingle manufacturing, food processing, grain elevators, soybean oil extraction plants, ethanol production, sugar beet processing, printing facilities, papermaking, miscellaneous wood/metal/ plastics products manufacturing, wood pelletizing plants, power plants, solid waste landfills and waste-to-energy plants. His experience encompasses all aspects of the federal New Source Review (NSR) regulations, as well as requirements relating to National Emissions Standards for Hazardous Air Pollutants (NESHAPs) and the air quality programs of Minnesota and fifteen other states & local air agencies nationwide.

Ed graduated from Michigan Technological University with a Bachelor of Science degree in Mechanical Engineering (Energy Systems emphasis). Ed is a registered Professional Engineer (Mechanical) in Minnesota.

Bruce Gerth

Bruce Gerth has championed sustainability-based marketing innovation throughout industries and categories for over ten years. In addition to setting best-case practices in energy and demand side marketing, Bruce's achievements include a Beacon Award from the U.S. EPA and Marketing Project of the Year from Energy, Power & Light Magazine. Of recent, Bruce has helped drive shared value strategies and concept campaigns for leading organizations including Brita, Glad, Green Giant, Black Eyed Peas and P&G. Bruce lives in Minneapolis with his wife, three and a half year-old son and golden retriever. He believes that any work you do should, somehow, make the world a better place.

Mr. Looney has made a number of presentations related to human health and environmental risks from nanomaterials; use of nanomaterials in remediation of environmental releases and the requirement for proactive audits of nanomaterial handling practices to clients and professional organizations. AECOM's Nanotechnology Initiative was recently awarded the Environmental Business Journal's Business Achievement Award for Best New Practice Area.

Dr. Stephen Wilbers

Stephen Wilbers is a writing consultant, author, and syndicated columnist. He has offered training seminars in effective writing to more than 10,000 business, technical, legal, and academic writers.

Dr. Wilbers offers on-site writing seminars to a wide variety of clients, from Mayo Clinic to the Pennsylvania Bar Institute and the Minnesota Department of Health. He also teaches both written and oral presentation skills in the University of Minnesota's Technological Leadership Institute, where he is a Senior Fellow. He has taught in the Carlson School of Management's M.B.A. Program, the Program in American Studies, and the Program in Creative and Professional Writing at the University of Minnesota. In 1995 he won an Outstanding Faculty Award for his teaching in Hamline University's Graduate Public Administration Program.

He has written more than 800 syndicated columns on effective business writing appearing in the Minneapolis Star Tribune, the Orange County Register, and other publications.
In addition to his history of the Iowa Writers' Workshop, published by the University of Iowa Press, he has published two collections of his columns, Writing for Business(winner of a 1994 Minnesota Book Award) and Writing by Wilbers. His book on stylistic technique, Keys to Great Writing, has been described as "a writing class in a book" that "breaks down general advice on what to do into practical steps on how to do it." This Northern Nonsense: Ernest Oberholtzer and Mallard Island,his chapbook of poems about the gentle giant who helped save the Boundary Waters Canoe Area from development, was published by Red Dragonfly Press. His most recent book, A Boundary Waters History: Canoeing Across Time,depicts efforts to preserve a remarkable wilderness on Minnesota's northern border while telling the story of canoeing for nearly 30 years with his father. He is currently working on a number of books, including a comic novel, A Grammatical Affair: A Wildly Romantic, Sappy Love Story Offering Writing Instruction in the Form of a Novel, which offers a review of common writing errors and stylistic technique in the form of . . . well, the subtitle says it all.

Dr. Wilbers earned his B.A. at Vanderbilt University and his M.A. and Ph.D. at the University of Iowa, where he wrote a history of the Iowa Writers' Workshop for his dissertation, which was published by the University of Iowa Press. He was a Visiting Fulbright Fellow at the University of Essex in Colchester, England. At the University of Minnesota he directed one of the largest student academic support services operations in the country before serving as Associate Director of the Program in Creative and Professional writing.

He and his wife Debbie have two grown children and live in Minneapolis, where he has been a proud member of The Loft Literary Center since 1981, serving on the Loft's board of directors from 2003 to 2009 and as the Loft board chair from 2007 to 2009.

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