Trends and Drivers in Green Product Labeling and Certifications

Webinar
Green product certifications and product ranking indices are an opportunity to demonstrate your commitment to product stewardship. This webinar provides an overview of the key product rankings and certifications, using insights from two companies who have incorporated these into their strategies.
Start date: February 10, 2011, 04:00 PM EST
End date: February 10, 2011, 05:00 PM EST

What you will learn

  • The value that green packaging can deliver in terms of brand appeal and bottom line results
  • How one peer company developed an overall product certification strategy
  • Strategies for how to best leverage product labeling systems
Length: 60 minutes
Cost: Free for Members, $49 for Non-Members
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